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WHAT WE CAN DO FOR YOU

01

BRAND DEVELOPMENT

Trade fairs and events contribute toward strengthening our customers’ brands. By the same token, our customers prefer investing their money in strong trade fair brands. And for the expert visitors and event partners, strong brands are also significantly more attractive than comparable events where the real “brand appeal” is lacking. We have successfully proven to establish strong and sustainable brands in the event business on the demanding Russian market.

02

MARKET ANALYSIS

In order to develop a market effectively, it is crucial to know this market very well. For the largest country on earth this is by no means simple. However, prior to any long-term business commitment in Russia, a thorough analysis of the target market is essential. We know this. Benefit from our long-term experience.

03

EVENT CONCEPTION

Russia is incredibly large. Yet, what holds true for Moscow may already be obsolete a few time zones away. The fine-tuning of the market’s technical peculiarities so as to comply with the possible event formats is one of the key success factors for modern-day events. Only by means of a finely aligned composition of effective elements can events succeed at becoming highly-efficient platforms for the protagonists in the respective industries.

04

SALES

Events in Russia have a huge international appeal, amongst others thanks to the strong international involvement. This in turn requires a specialised international and highly effective sales approach for the target region of Russia and the surrounding CIS countries. On the other hand, we have top-quality business relations to potential partners of international customers and to the often complicated Russian dealer structures. All of these facets have been integrated into our unique “OWP Dual Sales System”.

05

COMMUNICATION

Exhibitors, expert visitors, service partners, the press, associations, authorities, science and research. Internationally and in Russia. It is not easy to find the right words and communication channels for everyone. Yet, this ability can be extremely difficult and a decisive success factor. Successful events require effective communication with the important participants. With our unique “OWP Target Group Communication” we have the decisive advantage.

06

TECHNICAL EVENT COORDINATION

Design, technical planning, logistics and booth construction are only a few of many components that contribute to the market presence and the success of our exhibitors. An extremely large number of potential service providers and official regulations that are partly very hard to comply with can quite easily turn into stumbling blocks and hamper success. Our tried-and-tested OWP services that cover the entire technical event coordination transform exhibition surfaces into highly effective visibility spaces for the participants.